Search engine optimization, or “SEO” for short, is a big topic these days. There are entire companies devoted to managing nothing but SEO for their clients. But what exactly is it, and why should you care? In short, SEO is the practice of creating an optimized version of your website so that it ranks high in search engine results pages (SERPs). And yes, you should definitely care! Here are the top five benefits of Digitrio.
1. Improve organic traffic.
This is the bread and butter of SEO—getting your website to rank higher in search results so that more people click through to your site. And those clicks can quickly turn into leads and sales for your business. According to HubSpot, businesses that improve their organic traffic receive an average of 55% more traffic than those that don’t.
2. Cost-effective marketing strategy.
Organic traffic doesn’t just happen overnight—it takes a lot of hard work to earn those coveted top spots in the SERPs. But once you do earn them, they’re totally worth it! Not only does organic traffic provide a consistent stream of leads and customers for your business, but it also costs significantly less than paid advertising strategies like PPC (pay-per-click).
3. Boosts brand awareness and reach.
The higher your website ranks in the SERPs, the more credible you appear to potential customers. After all, if Google trusts you enough to put you at the top of the search results, then you must be doing something right! Furthermore, increasing your visibility in the SERPs also allows you to reach a larger audience with your marketing messages—which can ultimately lead to even more brand awareness and brand equity for your business.
4. Helps you outrank your competitors.
If two businesses are selling similar products or services, chances are that the one with the better SEO will come out on top in the SERPs—and will get all of the associated benefits that come with it (like increased organic traffic, leads, sales, etc.).
5. Provides long-term results.
Unlike paid advertising strategies which stop as soon as you stop paying for them, good SEO can provide long-term results for your business—even after you stop investing time and money into it! Of course, this doesn’t mean that you can completely set and forget your SEO strategy; ongoing maintenance and tweaks will still be necessary to keep your website ranking high in the SERPs. But even so, good SEO can provide a nice ROI (return on investment) for years to come.
SEO services can provide a number of important benefits for businesses of all sizes—from increased organic traffic and leads/sales to improved credibility and brand awareness. If you’re not currently investing in SEO for your business, now is certainly the time to start! Not sure where to begin? Reach out to an experienced digital marketing agency like Metric Marketing today; we would be happy to help get your business’s SEO strategy off the ground.